Today Instagram launched their new app, IGTV, and it’s going to be a game changer. No more swiping up to a link to watch a longer form of your food video (or whatever it is you choose to blog about). Now you can upload a video that can be up to 15 minutes long. Today is the beginning of long videos on Instagram in a format we can easily get used to and I’m so STOKED!
It’s so simple. Update Instagram and also download the new IGTV app. Start your channel by going to the little TV 📺 in the top right corner of your Instagram Profile screen and just upload your content. People can like, comment, share on what you post. Add music, add a voice over, do whatever you want just keep your videos vertical and you are good to go. Honestly, you’ll be thrilled with this and I think after it kicks in, people won’t be leaving Instagram at all.
What do you think? Do you think this is just a fad or is IGTV here to stay? Tell me your thoughts in the comments below.